Gairdner Science Literacy Workshop
Register NOW! September 28, 2022 11:00-12:30 am EDT
Social media has become an important tool in a scientist’s arsenal. It is a place to brainstorm and share ideas, make complex research accessible to the public, and carve out a niche as an expert in their respective fields. But, in a sea of misinformation and a crowded social media landscape, how can scientists leverage social media to achieve their goals?
Join us virtually during Science Literacy Week on September 28 from 11 a.m. to 12:30 p.m. EST for: Let’s Get Social: Leveraging Social Media for Science.
TED talk-style presentations will be followed by a panel discussion moderated by internationally acclaimed American educator and molecular biologist, Dr. Raven Baxter. This event will explore concrete ideas to combat misinformation, how to use a professional platform to advocate and educate the public, and the ups and downs to using social media as an “amplifier” for science, and more.
Dr. Raven Baxter — better known as Dr. Raven the Science Maven — is an internationally acclaimed American educator and molecular biologist known for effortlessly merging science with pop culture. Using her magnetic personality, she challenges the status quo to prove that science communicators aren’t all one and the same. She is highly sought after for speaking engagements, and brand partnerships.
Dr. Baxter currently has partnerships with OLAY, Brooks Running, Regeneron and is often collaborating with NASA. She has been awarded Fortune Magazine’s 40 Under 40, Forbes 30 under 30 and most recently recognized as a Mastermind in AfroTech’s inaugural Future 50 list.
Raised by a single mother in North Carolina and New York, Dr. Baxter’s curiosity to explore the world around her at a young age developed into a lifelong affinity for science. Today, whether producing viral hip-hop videos such as her “Antibodyody Antibody Song” or her “Wipe it Down” to teach science lessons to the masses or hosting a STEM-themed talk show she created called STEMbassy, she joyfully disrupts traditional cultural perceptions about scientists.
Dr. Lisa Richardson, MD, MA, FRCPC, Associate Dean, Inclusion and Diversity, Temerty Faculty of Medicine, University of Toronto; Strategic Lead in Indigenous Health, Women’s College Hospital; Education Researcher, The Wilson Centre; Associate Professor, Department of Medicine, University of Toronto; Staff Physician in General Internal Medicine, University Health Network
Prof. Tim Caulfield, Canada Research Chair in Health Law and Policy; a Professor in the Faculty of Law and the School of Public Health; Research Director of the Health Law Institute at the University of Alberta.
Debunking Works, More Please! The spread of misinformation seems to intensify with each passing week. Science-free bunk is everywhere. And it is doing tangible harm – to public health, public discourse, and public trust. How did we get here and what can we do about it? In this presentation, Professor Caulfield will explore what the most recent evidence tells us about the nature and source of the current infodemic. He will also provide recommendations about how we can (and must) respond.
Dr. Parshati Patel, Astrophysicist turned Science Communicator, Author and Educator based at Western University.
Carving your niche: cultivating your unique digital presence! In this short talk, Dr. Patel will walk you through her journey of sharing her passion and expertise in the field of space in multiple languages online. She will share how social media helped her propel in her space education and science communication career and she will provide some tips for you to carve your social media niche.
Ms. Alice Fleerackers, researcher at the ScholCommLab and a doctoral candidate at Simon Fraser University’s Interdisciplinary Studies program
Social media as an “amplifier” of science: the risks, benefits, and unknowns. In this short talk, Ms. Fleerackers will share insights from recent research exploring how social media can both elevate and challenge science communication. I share key lessons learned from the COVID-19 pandemic, discussing how platforms such as Twitter and Facebook amplify emerging science and what this means for publics who are affected by research.